What is the Difference between SEO and PPC?
When it comes to increasing traffic to your website, you have two simple options: PPC (Pay Per Click) advertising or SEO (Search Engine Optimization). You can pay for traffic consuming the PPC advertising packages delivered by Google Adwords, Yahoo Search Marketing and others major search engines. They allow you to display ads in the top of the organic search results section of each SERP (Search Engine's Results Page). Then, you pay a fee created on how reasonable your chosen keyword is whenever a visitor clicks through on your ad to view your website or call you directly. Instead, you can build traffic for free by attaining high rankings in the organic search results the listings showed next to the paid AD results. You will need to follow SEO best practices to try to get your site showed on these pages more importantly and more often. It may take time to spread the top of the natural results, but the free, directed traffic will perhaps prove to be well worth th...